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Independent concept project
CROI
Online store for minimalist clothing, with per-size stock, a size guide with recommendations, a lookbook and a checkout with locker delivery.
01About the project
An online store concept for a minimalist clothing brand. Six pages — home, catalogue, product, lookbook, cart and checkout — built in the editorial style of major fashion brands, without processing any real order.
02Design highlights
- Black and white, with a single red for sale prices
- Inspired by editorial fashion retail: full-screen photography, small type, square corners
- A high-contrast serif logo and headings, a quiet grotesque for everything else
- A home page of full-screen panels with a section indicator
03Functionality
- Catalogue with women/men, categories, size, colour and price filters and a 2, 4 or 6-column density
- Product page with a vertical gallery, colours and sizes with stock; sold-out sizes open “Notify me”
- Size guide with a table and a recommendation from height, weight and preferred fit
- Lookbook with complete outfits and “Complete the look” on every product
- Cart, discount codes, locker delivery and a four-step validated checkout
04Palette
#FFFFFF
#F2F2F2
#000000
#6B6B6B
#B4002D
05Typography
Bodoni ModaHeadings
Inter TightBody
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Independent concept project
The business shown is fictional and is not an AETHER Studio client. Names, copy, prices and contact details are invented. Photography is licensed stock imagery (Pexels).
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Clinica Aria
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